Superdiscounit: The Unit Archtiects

Hardly any other architects office has, like the unit, specialized in developing architectural corporate identity (CI). Commissions have, as a result, been received from food chain stores such as Standa in Italy or Merkur in Austria, for whom CI is important. Other clients have been companies in branches with strong and flexible retail design, as well as offices and headquarters. An instantly recognizable CI always played a central part, and has since proved to have had a lasting influence on commercial success.All this is reflected in the book developed and designed by section.a and section.d (wall-paper): The chapters shopping, storing, banking and working have CI and the architecture of the unit as their subject, and the material is presented by means of lively illustrations and essays by a selected group of authors.