Tested Advertising Methods
John Caples (author), Fred E. Hahn (author), Gordon E. White (author of introduction), David Ogilvy (foreword)
Paperback Published on: 17/07/1998
Price: £9.99
Synopsis
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Publisher information
- Publisher: Pearson Education (US)
- ISBN: 9780130957016
- Number of pages: 304
- Dimensions: 229 x 158 x 15 mm
- Weight: 374g