Wireless Inc.: Using Mobile Devices and Wireless Applications to Connect with Customers, Reduce Costs and Maximize Profits

Presenting case studies that examine how real people and organizations are actually using wireless techniques, this book features the methodology that the author has used to help countless companies develop their wireless strategies and tactics. It contains a step-by-step guide to creating a business plan for mobile strategy and features examples from almost 50 vendors and organizations, such as BMW, Citysearch, Avantgo, RIM and SkyTel, who are using wireless successfully today. The author provides readers with detailed strategies on how to reduce costs, increase revenues and run their businesses more efficiently by deploying wireless technology. He also shows readers how to do financial calculations to determine the ROI for wireless applications. This book should be of interest to IT and business managers, e-business professionals and marketers.