Non-Fiction, Business, Finance & Law, Business Reference
MKTG

MKTG

Prof Carl McDaniel (author), Prof Joseph F. Hair (author), Prof C. Lamb (author)
Product available on: 26/03/2011
£39.99
No reviews yet, be the first
Free UK delivery on orders over £25
Please note, this item can only be delivered to a UK address. Find out more
Not available
This product is currently unavailable
Make and edit your lists in your account
No stock available in any shop.
Not available
This product is currently unavailable
No stock available in any shop.

Synopsis

Created through a 'student-tested, faculty-approved' review process with students and faculty, "MKTG5" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.

Publisher information

  • Publisher: Cengage Learning, Inc
  • ISBN: 9781111528096
  • Number of pages: 400
  • Dimensions: 246 x 189 x 20 mm
  • Weight: 975g

Customer Reviews

You may also like...

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
The New Strategic Selling
Robert B Miller
£34.99
Contagious
Jonah Berger
£9.99
20th Century Classic Cars
Phil Patton
£20.00
The Challenger Sale
Matthew Dixon
£16.99
Confessions of an Advertising Man
David Ogilvy
£14.99
How Brands Grow
Byron Sharp
£24.99
How to Sell Anything to Anybody
Joe Girard
£10.99
The Trusted Advisor
David H. Maister
£16.99
Velocity
Ajaz Ahmed
£16.99
Advertising
Winston Fletcher
£9.99
The Adweek Copywriting Handbook
Joseph Sugarman
£21.00
SPIN® -Selling
Neil Rackham
£27.99
Brand Gap, The
Marty Neumeier
£26.99
The Fire Engine That Disappeared
Maj Sjöwall
£10.99
Building Strong Brands
David A. Aaker
£10.99