From the back cover... " You love William Shatner. You admire his many and varied talents. You appreciate his creativity and willingness to take risks. You want to learn his master negotiation techniques. You wish you could hang out with him. Admit it. You want to BE William Shatner. And now...you can (almost).This collection of rules, illustrated with stories from Bill's illustrious life and career, will show you how Bill became WILLIAM SHATNER, larger than life and bigger than any role he ever played. Shatner Rules is your guide to becoming William Shatner. Or more accurately, beautifully Shatneresque. Because let's face it...Shatner does rule, doesn't he?" This is shatner being shatner. It's funny and plays on the stereotype of Shatner's image, the character that Shatner the actor became rather than the reality of Shatner the man.