Luke Johnson is one of Britain's most successful entrepreneurs, with an estimated personal fortune of £120 million. He's a former chairman of Pizza Express and Channel 4 Television, and columnist for the Financial Times and Management Today. Start It Up is written to inspire and encourage anyone who's ever considered becoming their own boss. It's entertaining, easy to read and full of personal experiences and advice. Johnson tackles practical issues like getting ideas, funding, managing people and trading in a downturn, but he also tackles the various reasons people give themselves for not starting their own business. There is plenty of useful stuff in the book, whether you are just starting out or already running your own business. We get practical examples of successful and failed business ventures both large and small, that can teach us much. The advice given in the book may not be new, but it has seldom been put more enthusiastically, or as well. The book is entertaining and easy to read. Johnson's book has practical advice, but is also a wake-up call for anyone who wants to go out and live their dreams, build a business, and potentially get rich doing it. Luke Johnson believes "Running you own business is nowhere as tough as you might think. So what are you waiting for?"